COCOM is a boutique public relations agency with clients across a range of niche sectors, including tourism, hotel, hospitality, and fashion, as well as retail, corporate, property and non-profit.

Founded by Caitlin O’Loan in 2003, COCOM is a results-driven agency that specialises in Australian and international luxury goods industries and brands, and offers creative and collaborative solutions to achieve client objectives with its suite of publicity and communication services.

Why Choose Us


  • Is a dynamic agency with a key understanding of luxury brands/products and excels in creating partnership and strategic opportunities.

  • Results Driven focused on unique story angles and targeted coverage placement

  • Is a bespoke approach with strong relationships with key media players and influencers

  • Adds value to any business we work with, integrating ourselves within the in-house team

  • Holds diverse experience in travel, corporate, property, hospitality, retail and fashion sector across a wide range of brands

  • Has worked with a diverse range of international and national luxury brands and has a good understanding of their brand identities and how to manage them in the marketplace.


Caitlin O’Loan

 Caitlin brings a wealth of knowledge and more than two decades of national and international in-house and consultancy experience to COCOM, which she founded to bridge a gap in public relations and publicity for luxury goods and services.

Her career was kick-started as a Client Liaison Officer for HRO Owen Rolls Royce in London, where she worked with Sothebys Auctioneers, Cartier, Rowan Atkinson, John Cleese and Andrew Lloyd Webber.

Following her return to Australia, Caitlin joined MYER Queensland and in 1996 was promoted to become the youngest ever State Publicity Manager.

In 1999, Caitlin was appointed as National Marketing Communications Manager for Orient-Express – Australia and New Zealand, which consists of unique, five-star luxury hotels and resorts, and trains and cruises, located in more than 15 countries.  In this role, she was responsible for establishing the Orient-Express brand in Australian consumer and trade markets, and also planned and coordinated travel for Her Majesty the Queen, His Royal Highness The Duke of Edinburgh, and entourage, on board Australia’s Orient-Express.

Orient-Express also became the first client for COCOM in 2003, and was soon joined by other high-end clients, such as David Jones, The Bollinger Polo Tournament (Brisbane), The Rugby World Cup Live Site, Macquarie Trio, Ahura Resorts (Fiji), and Louis Vuitton.

Caitlin is a dynamic PR professional with a great understanding of branding, and always has her passport ready for the next amazing travel experience.

As a result of her PR savvy and professionalism, Caitlin has a vast network of long-standing relationships and is committed to delivering big-picture results for COCOM clients by ensuring the smaller details are covered!

What they say about us

  • Luke Gilpin
    Caitlin and the entire COCOM team played an instrumental part in Treasury Brisbane’s re-emergence and profile throughout 2018. As our PR Partners during that year, the business reconnected with many SEQ audiences for the first time in many years and this was in large part thanks to the strategic advice and hands-on support of COCOM. From event ideation to talent leverage; media outcomes to pursuing opportunities; Caitlin and her team delivered outstanding results that often exceeded expectations. The entire team are talented, experienced, well-connected and a pleasure to work with. I’m extremely grateful for their significant contribution to Treasury Brisbane’s rejuvenation.
    Luke Gilpin
    Public Relations Manager, The Star Entertainment Group
  • Tahli Koch
    COCOM has operated as the Publicity consultant for David Jones in the Queensland market for more than six years. Working across the Summer and Winter Collections Launches, as well as Clearance and Christmas campaigns, COCOM has executed the Queensland publicity strategy in line with national objectives to achieve outstanding results and impressive public relations practice at all times. COCOM has represented the David Jones brand, it’s designers and ambassadors to the highest standard, and has delivered high level positive PR outcomes that are competitive and synonymous with the David Jones brand.
    Tahli Koch
    Publicity Manager, DAVID JONES LTD
  • Susan Kurosawa
    The Weekend Australian’s Travel & Indulgence section has enjoyed a fruitful relationship with Caitlin O’Loan and COCOM over many years. We have worked together on a number of familiarisation trips, features and promotions and have found that Caitlin and her team are always helpful, well-organised and professional. Importantly, Caitlin is intuitive in her dealings with the media and doesn’t waste valuable time pitching unsuitable items or angles. She is one of the very best operators around and we look forward to further collaborations well into the future.   
    Susan Kurosawa
    Editor, Travel & Indulgence, The Weekend Australian.
  • Trudi Jenkins
    Caitlin O’Loan is an extremely talented and experienced communications professional – one of a very limited number of PRs whose calls I take! She is smart, personable and fun company and achieves great outcomes for her clients. I have no hesitation in recommending her.   
    Trudi Jenkins
    Editor, Delicious Magazine and Masterchef Magazine.
  • Sofie Formica
    Caitlin and I have a longstanding relationship. I have always enjoyed her professionalism and expertise in all areas of marketing and public relations for a wide variety of clients particularly because her approach is so natural.   Caitlin is always a pleasure to work with and has exceptionally high standards for herself and the clients she represents. I look forward to a continuing relationship with COCOM and have no hesitation in recommending her to any company requiring quality and results for their business.
    Sofie Formica
    Channel 7
  • Lindsay Bennett
    I had the pleasure of working with Caitlin O’Loan as Public Relations Manager on the 2009 Mercedes-Benz Fashion Festival – Brisbane, hosted by City Hall.  During this appointment, I have had the utmost respect for her as a publicist and her ability to negotiate with senior journalists and editors across many of the fashion titles and major dailies.   Not only did Caitlin and her team at COCOM coordinate and implement a multilayered PR strategy, they worked tirelessly during the festival managing VIPs and the many media requests that this type of event generates. Caitlin played a pivotal role on the management team and combined with her industry contacts managed to assist    across a broad range of areas.   I wish her every success in whatever project she undertakes.
    Lindsay Bennett
    Lindsay Bennett Marketing Pty Ltd
  • Andrea Filippi
    Great to see you in Australia last week and thank you for sending the very detailed de-brief on our two media events. Both events were just perfect and I was very impressed with the high quality of editors and travel writers in attendance! Your contribution to the overall success of this great week is highly appreciated from both myself and Shane, as well as from all the OE delegates who travelled all the way to beautiful Australia!              
    Andrea Filippi
    Global Director of Sales and Marketing, Belmond Worldwide, (formerly Orient-Express).
  • Fiona Carruthers
    I have had the pleasure of working with Caitlin O'Loan on a number of her accounts over the past five years, since I became editor (in 2012) of The Australian Financial Review's glossy Sophisticated Traveller magazine. Caitlin was one of the very first PRs in the travel space to contact me. Since then, we have travelled together internationally twice, to Myanmar and Bali, and I have attended many of her functions in Sydney and Brisbane. I have no hesitation in recommending Ms O'Loan without qualification. She is truly one of the most polished, knowledgeable, respected - and charming professionals in the business. She brings an intelligence, her impeccable style and an enviable contact/networking list to every client who signs up with her.
    Fiona Carruthers
    Editor, Sophisticated Traveller, Australian Financial Review
  • Karen Conlon
    I have had the pleasure of working with Caitlin O’Loan from COCOM Communications since joining Belmond (formerly Orient-Express) in 2012 through to 2016. Caitlin understands luxury travel and hospitality, and is highly respected by the Australian luxury travel media. Having represented Orient-Express from 1999 and Belmond (after our re-brand in 2014) through to 2016, Caitlin was a valued member of our team who co-ordinated all brand communications within Australia and New Zealand and attained fabulous media coverage for the region within various media publications and channels, as well as organising media events, and hosting familiarisations. When working with Caitlin, you will be impressed by an extremely professional and enthusiastic Public Relations professional, who is dynamic, hardworking and an absolute delight to work with, and I highly recommend her.
    Karen Conlon
    Director of Sales, Trains & River Cruises, Australia and New Zealand, Belmond
  • Victoria Legg
    I have worked with Caitlin O'Loan for over 15 years, both as a colleague and latterly as a retained PR agency.  I can think of no-one better placed to represent my brand in Australia. The COCOM team has credibility, style and expertise, generating quality, targeted coverage for us across all media, from national newspapers to the major TV networks and are regularly sought out by the luxury travel and lifestyle media.
    Victoria Legg
    Director, Thrive Communications Ltd.