WHO ARE WE?
COCOM is a boutique public relations agency with clients across a range of niche sectors, including tourism, hotel, hospitality, and fashion, as well as retail, corporate, property and non-profit.
Founded by Caitlin O’Loan in 2003, COCOM is a results-driven agency that specialises in Australian and international luxury goods industries and brands, and offers creative and collaborative solutions to achieve client objectives with its suite of publicity and communication services.

Why Choose Us
ORIGINAL, CREATIVE AND STRATEGIC PR SOLUTIONS
Is a dynamic agency with a key understanding of luxury brands/products and excels in creating partnership and strategic opportunities.
Results Driven focused on unique story angles and targeted coverage placement
Is a bespoke approach with strong relationships with key media players and influencers
Adds value to any business we work with, integrating ourselves within the in-house team
Holds diverse experience in travel, corporate, property, hospitality, retail and fashion sector across a wide range of brands
Has worked with a diverse range of international and national luxury brands and has a good understanding of their brand identities and how to manage them in the marketplace.
DIRECTOR
Caitlin O’Loan
Caitlin brings a wealth of knowledge and more than two decades of national and international in-house and consultancy experience to COCOM, which she founded to bridge a gap in public relations and publicity for luxury goods and services.
Her career was kick-started as a Client Liaison Officer for HRO Owen Rolls Royce in London, where she worked with Sothebys Auctioneers, Cartier, Rowan Atkinson, John Cleese and Andrew Lloyd Webber.
Following her return to Australia, Caitlin joined MYER Queensland and in 1996 was promoted to become the youngest ever State Publicity Manager.
In 1999, Caitlin was appointed as National Marketing Communications Manager for Orient-Express – Australia and New Zealand, which consists of unique, five-star luxury hotels and resorts, and trains and cruises, located in more than 15 countries. In this role, she was responsible for establishing the Orient-Express brand in Australian consumer and trade markets, and also planned and coordinated travel for Her Majesty the Queen, His Royal Highness The Duke of Edinburgh, and entourage, on board Australia’s Orient-Express.
Orient-Express also became the first client for COCOM in 2003, and was soon joined by other high-end clients, such as David Jones, The Bollinger Polo Tournament (Brisbane), The Rugby World Cup Live Site, Macquarie Trio, Ahura Resorts (Fiji), and Louis Vuitton.
Caitlin is a dynamic PR professional with a great understanding of branding, and always has her passport ready for the next amazing travel experience.
As a result of her PR savvy and professionalism, Caitlin has a vast network of long-standing relationships and is committed to delivering big-picture results for COCOM clients by ensuring the smaller details are covered!


