WHO ARE WE?
COCOM is a boutique public relations agency with clients across a range of niche sectors, including tourism, hotel, hospitality, and fashion, as well as retail, corporate, property and non-profit.
Founded by Caitlin O’Loan in 2003, COCOM is a results-driven agency that specialises in Australian and international luxury goods industries and brands, and offers creative and collaborative solutions to achieve client objectives with its suite of publicity and communication services.
Why Choose Us
ORIGINAL, CREATIVE AND STRATEGIC PR SOLUTIONS
Is a dynamic agency with a key understanding of luxury brands/products and excels in creating partnership and strategic opportunities.
Results Driven focused on unique story angles and targeted coverage placement
Is a bespoke approach with strong relationships with key media players and influencers
Adds value to any business we work with, integrating ourselves within the in-house team
Holds diverse experience in travel, corporate, property, hospitality, retail and fashion sector across a wide range of brands
Has worked with a diverse range of international and national luxury brands and has a good understanding of their brand identities and how to manage them in the marketplace.
DIRECTOR
Caitlin O’Loan
Founder COCOM PR. Dynamic, results-driven public-relations specialist, with a focus on tourism, hospitality, and retail.
COCOM is a boutique public relations agency specialising in engaging content and campaigns for clients in the travel, hospitality and retail sectors.
Since 2003, Caitlin has driven COCOM’s reputation as a highly-respected agency, proud of its reputation to achieve outcomes based on a collaborative approach via a suite of communications services from media relations, famils and event co-ordination to stakeholder engagement and crisis communication.
Discreet when we need to be, we also know how to spread the word – through engaging campaigns that elevate the voices of our clients in a crowded media landscape. We know how to get people talking about your brand.
When it comes to experience, no-one in Brisbane has the depth of knowledge COCOM does. Gathered over two decades, Caitlin’s career has involved working with international, national and Queensland media across projects as diverse as planning the launch of major shopping outlets to arranging travel itineraries for members of the British Royal family.
Relationships are what COCOM is all about – with our clients, our key media players and influencers. Caitlin has a vast network of long-standing relationships and is committed to delivering big-picture results for COCOM clients, ensuring all the smaller details are covered.
She has worked with some of the world’s biggest luxury names such as Louis Vuitton, Cartier, Hermes, Mercedes-Benz, Amazon and Belmond Group as well as Australian brands such as David Jones, Jan Logan, Hardy Brothers Jewellers, Otto Restaurant and Star Casinos. In Brisbane COCOM’s expertise has been called upon by brands such as the luxury Edward Street Precinct, Emporium Hotel South Bank, Brisbane Quarter and Museum of Brisbane.
Caitlin’s philanthropic work has included six years as a committee member for The Salvation Army’s Red Shield Appeal and work with AEIOU.
She is a member of the Australian Society of Travel Writers and was awarded a Women in Business, Business Achiever Award in recognition of her remarkable leadership, inspiration and business acumen.
With an intuitive and extensive knowledge of media and branding, Caitlin’s energetic and personable approach has made her one of Queensland’s leading public relations professionals.
